Many women ask, “Why do I feel invisible at 50?”
Reclaiming confidence and dignity in the water at every age.
Have you ever felt like you started to fade into the background as you got older? Did you know that in Australia researchers have pinpointed age 52 as the specific tipping point where women report a sharp decline in being seen by society? Statistics show that nearly 70% of women over 50 feel they have become invisible in fashion, media, and social spaces. It is a jarring reality that just as we gain our most wisdom and life experience, the world and especially the swimwear industry starts to look right past us. This leaves many of us wondering: Where is the swimwear for real women that actually fits and flatters?
Continue reading The Invisible Woman at 50: Why We’re Done With Disappearing